Nintendo: 3DS "Very Tricky" to Market
How do you market something that can't be demonstrated in traditional commercials or advertisements? Something like the 3DS, for example? Even with a neck-tie camera pointed directly at the screen, the 3D effect is totally lost, replaced by a slight blurring and a queasy feeling. Despite the fact that the device doesn't even require players to wear glasses, its main draw and innovation simply can't be demonstrated at all to anyone not holding the thing. Marketing the Wii and the original DS, both of which managed to somehow catch on with non-gamers, was simple in comparison. At the same time though, Nintendo's reputation has never been better than it is right now. Will their track record and word of mouth alone be enough to make the 3DS as successful as its predecessors? Keep reading after the break.
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John Doe